Wimbledon Utilizes AI to Combat Online Abuse Against Tennis Stars

Wimbledon is known for its prestigious tennis matches, but this year, the tournament is making headlines for a different reason. In a groundbreaking move, Wimbledon is using AI technology to scan social media for online abuse directed at tennis stars. This new tool, called the Threat Matrix, automatically detects death threats, racism, and sexist comments in 35 different languages across public-facing accounts.

Players can also opt in to a special support service if they receive offensive direct messages on platforms like Facebook, Instagram, TikTok, and YouTube. Wimbledon officials consult with players about internet hate before taking action, whether it’s reporting the abuse to tech giants for removal or involving the police if necessary.

Jamie Baker, Wimbledon’s tournament director and former British No2, emphasized the importance of this new social media monitoring service. He stated that this year marks the first time Wimbledon has implemented such a tool, reflecting a broader trend in tennis towards addressing online abuse. The AI-driven service, developed by Signify Group and supported by specialist investigations teams, aims to protect players from harmful online behavior.

The decision to implement the Threat Matrix comes after a 2022 study revealed that one in four tennis players experienced abuse online. The service has already identified hundreds of offensive posts directed at players, highlighting the prevalence of online hate in the tennis community.

Players like Harriet Dart, who recently beat British No1 Katie Boulter at Wimbledon, have spoken out about the challenges of dealing with online hate. Despite the positives of social media, Dart acknowledges the negative impact of online abuse and the need for measures to address it.

Overall, Wimbledon’s use of AI technology to combat online abuse sets a positive example for the tennis world. By prioritizing the safety and well-being of players, the tournament is taking a proactive stance against online hate. As the Threat Matrix continues to be used at Wimbledon and other major tennis events, it represents a significant step towards creating a safer and more respectful online environment for athletes.