Charter Communications’ Spectrum Reach Division Generates $27 Million in Local Advertising Revenue Using AI Tech from Waymark
The use of artificial intelligence (AI) technology in the advertising industry is revolutionizing the way businesses create and distribute commercials. Charter Communications’ Spectrum Reach division recently announced that they generated an impressive $27 million in local advertising revenue over the past year, thanks to the AI tech provided by startup Waymark.
With almost 7,000 TV commercials created using Waymark’s AI technology, Spectrum Reach has seen a significant impact on their ad campaigns. Michael Guth, senior VP of ad sales marketing for Spectrum Reach, highlighted the success of their partnership with Waymark, stating, “Since we launched our partnership with Waymark, we’ve seen an incredible impact, with nearly 7,000 commercial projects in 2023 alone and over $27 million in ad campaigns powered by Waymark’s AI-generated video creative.”
Waymark’s AI tools offer turnkey solutions for small companies to easily produce low-cost local TV commercials in minutes, using creative assets they already have. This opens up new opportunities for small businesses to enter the world of TV advertising, as each TV spot created by Waymark’s AI tools generates an average of $4,000 in local ad revenue for Spectrum Reach.
Hayden Gilmer, VP of revenue at Waymark, emphasized the potential of their AI tech to make quick, cost-effective, and compelling commercials accessible to partners of all sizes and budgets. Waymark’s reach has expanded to 90 U.S. designated marketing areas, with partnerships secured with major media companies like E.W. Scripps Company, Fox owned-and-operated TV Stations, Gray Television, Beasley Media Group, and Morgan Murphy Media.
The collaboration between Spectrum Reach and Waymark showcases the power of AI technology in transforming the advertising landscape, making it easier and more cost-effective for businesses of all sizes to create impactful TV commercials. As AI continues to advance, we can expect to see even more innovative solutions and opportunities in the advertising industry.