NBCUniversal Launches Personalized Broadcasts with ATSC 3.0 NextGen TV

Are you tired of missing out on your favorite local news programs because you can’t always be in front of the TV at the right time? Well, NBCUniversal has some exciting news for you! Last April, they announced the launch of personalized broadcasts using ATSC 3.0 NextGen TV, and now they are rolling out this feature to local news programs in markets they own.

This new feature will allow you to restart the news, get more information, jump right to the weather, and more, all for free using an antenna and ATSC 3.0. This innovative experience automatically launches when you tune into a NextGen TV over-the-air channel, providing a whole new level of convenience and customization to your viewing experience.

Shawn Makhijani, Senior Vice President of Business Development and Strategy at NBCUniversal Advertising & Partnerships, expressed his excitement about the launch of this new feature, calling it a considerable milestone for broadcast television. He emphasized the immense potential and possibilities that NextGen TV has for viewers, programmers, stations, and advertisers.

Currently, this feature is available on NBC- and Telemundo-owned stations in markets like New York, Los Angeles, Philadelphia, and Miami, with plans to expand to more major media markets across the nation. NextGen TV is a free, over-the-air TV technology that utilizes the Internet and digital applications powered by the ATSC 3.0 broadcast standard, offering viewers a whole new level of interactivity and convenience.

So, if you’re tired of missing out on the news or want a more personalized viewing experience, make sure to tune into NextGen TV and experience the future of broadcast television. And don’t forget to follow us on Facebook and Twitter for more news, tips, and reviews. Join our Cord Cutting Tech Support Facebook Group for any assistance you may need with cord cutting technology. The future of TV is here, and it’s more personalized and convenient than ever before!